Royal Heirs and the Uses of Soft Power in Nineteenth-Century Europe [Hardcover]

This volume brings together a fascinating selection of studies exploring the soft power tools used by heirs to the throne in order to enhance the communication of monarchies with their audiences during the nineteenth-century. How we perceive royals and their dynasties today  as families, as celebrities, as charitable figureheads of society or as superfluous relics of a bygone age  has deep roots in the monarchical cultures of nineteenth-century Europe. By focusing on the role played by heirs to the throne, this volume offers an original perspective on the ability of monarchies to persuade sceptical audiences, nourish positive emotions and thereby strengthen the position of each dynasty within its respective nation. Using examples from Britain, Italy, Spain, the Netherlands, Austria, Greece, Sweden, Norway and Prussia, an international team of experts analyzes and explains the development of the very soft power tools which are still being used by Ruling Houses today.

1. Winning their Trust and Affection: Royal Heirs and the Uses of Soft Power in Nineteenth-Century Europe; Frank Lorenz M?ller).- PART I: CONDUITS OF COMMUNICATION.- 2. The Royal Shop Window: Royal Heirs and the Monarchy in Post-Risorgimento Italy, 186078; Maria-Christina Marchi.- 3. A Visible Presence: Royal Events, Media Images and Popular Spectatorship in Oscarian Sweden; Kristina Widestedt.- 4. Royal Ambassadors: Monarchical Public Diplomacy and the United States; Erik Goldstein).- 5. Ocular Sovereignty, Acclamatory Rulership, and Political Communication: Visits of Princes of Wales to Bengal; Milinda Banerjee).- PART II: PERSUADING SCEPTICAL AUDIENCES.- 6. The Power of Presence: Crafting a Norwegian Identity for the Bernadotte Heirs; Trond Nor?n Isaksen.- 7. Bertie Prince of Wales: Prince Hal and the Widow of Windsor; Jane Ridley.- 8. Archdukelcï