The SAGE Handbook of Public Relations [Hardcover]

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession. This new edition is global in scope and unparalleled in its coverage of both academic research and professional best practice...In addition to his own years of experience, Heath draws on a lengthy list of contributors from colleges and universities across the globe...recommended for academic and special libraries serving researchers and practitioners of the discipline. Preface - Robert L. Heath
Section One Introduction: Mind, Self, and Society - Robert L. Heath
1: Public Relations in the Enactment of Civil Society - Maureen Taylor
2: Strategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management - Augustine Pang, Yan Jin, Glen T. Cameron
3: Seeing the Forest through the Trees: The Behavioral, Strategic Management Paradigm in Public Relationl³e