Salesforce Crm The Definitive Admin Handbook - Second Edition [Paperback]

Salesforce CRM is a web-based Customer Relationship Management Service designed to transform your marketing and sales. With this complete guide to implementing the service, administrators of all levels can easily acquire deep knowledge of the platform.

Overview

• Updated for Spring '13, this book covers best practice administration principles, real-world experience, and critical design considerations for setting up and customizing Salesforce CRM
• Analyze data within Salesforce by using reports, dashboards, custom reports, and report builder
• A step-by-step guide offering clear guidance for the customization and administration of the Salesforce CRM application
• Connect users with people and share business information using Salesforce Chatter
• Learn to extend the functionality of the Salesforce CRM application through the use of the platform and technologies such as Visualforce
• Improve the user experience of users in Salesforce CRM by providing additional functionality using external applications from the AppExchange

In Detail

Salesforce CRM: The Definitive Admin Handbook is the complete guide to implementing Salesforce CRM. Whether you are looking to enhance the core features or you have already started customizing your Salesforce CRM system and are looking for guidance on advanced features. This book will show you how to get maximum benefit from this exciting product.

Salesforce CRM is a market-leading customer relationship management (CRM) application that is accessed over the Internet. The CRM application provides facilities to manage sales projections and orders, marketing plans, business process automation and collaboration, service and support, and data analytics. The application greatly enhances a companys sales performance, improves team work and collaboration, and provides a robust customer relationship management strategy for an organization.

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