Every school leader needs to build community connections and at no time are these relations under greater scrutiny than leading a school finance election. A citizenry with increased expectations for schools in an era of turbulent financial uncertainty means that school funding is increasingly in jeopardy. This book is the perfect blend of solid research proven strategies combined with practical tactics garnered from the decades of experience the two authors have invested in assisting hundreds of schooldistricts to acquire their necessary funding through success at the polls. It is the only textbook that I would ever use in my University of Minnesota school finance elections class, and it has provided me with practical, research proven strategies in designing successful bond and levy referendums in the school districts that I served a principal, assistant superintendent and superintendent..School Finance Elections served as the blueprint for our district's last successful campaign. This second edition offers very helpful techniques for addressing specific target audiences through a variety of media channels; as well as ways to handle organized opposition. This book will serve as our primary resource as we plan for future campaigns.Every school leader needs to build community connections and at no time are these relations under greater scrutiny than leading a school finance election.A citizenry with increased expectations for schools in an era of turbulent financial uncertainty means that school funding is increasingly in jeopardy. This book is the perfect blend of solid research proven strategies combined with practical tactics garnered from the decades of experience the two authors have invested in assisting hundreds of school districts to acquire their necessary funding through success at the polls.It is the only textbook that I would ever use in my University of Minnesota school finance elections class, and it has provided me with practical, research proven stlc5