[An] appealing and compelling look at new findings about the powers of our less-conscious brain, the realm of the senses.Rosenblum provides hundreds of fascinating examples of the ways in which our sensory entanglements influence our daily lives and make us, well, us.This is the first book I've seen that expertly draws the non-scientist into the fascinating world of sensory experience and perception. Rosenblum engages the reader with many stories of intriguing individuals and he does this while melding in lucidly explained hard science. Eye-opening&memorable&Rosenblum's enthusiasm is contagious and his prose accessible.