The Seven Sins of Innovation A Strategic Model for Entrepreneurship [Hardcover]

Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.1. Introduction: 1. The Seven Deadly Sins: 1.1. Pointless Purposes 1.2. Hopeless Vision 1.3. Miscommunication 1.4. Disengagement 1.5. Ineffectual Leadership 1.6. Stifled Creativity 1.7. Tolerance of Mediocrity 2. 'Bridging': 2.1. A New Model for Strategic Innovation & Entrepreneurship 2.2. Lessons from the Edge 2.3. The 'Seven Chakras' of Entrepreneurial Flow 2.4. Engaging Diversity & Creative Conflict 2.5. Building Vital Innovation Relationships 2.6. Engaging Left and Right Brains: Entrepreneurial Psychotherapy 2.7. The Model Explained: Formulation & Implementation of Success Strategies 3. Case Studies: 3.1. The Internet's Birth and Evolution 3.2. The Rise and Fall of Nortel Networks 3.3. The MIT Innovation Lab 3.4. Public Sector Attempts at Innovation in Health & Wellbeing 3.5. Oracle Corporation's Social Responsibility Initiatives 3.6. Google's Innovative Culture 3.7. 3M's Innovation Leadership 4. Prescriptions: 4.1. Inspiring Entrepreneurship & Intrapreneurship 4.2. Starting an Enterprise 4.3. Revitalizing an Enterprise 4.4. Improving Customer Service 4.5. Marketing Mixology 4.6. Creating an Innovation Culture Strategies for Success

Dave Richards has very successfully guided many important and complex innovation projects during his professional career. In this book, he conveys a lifetime of important innovation management insights to fellow practitioners.

Eric von Hippel, Professor of Innovation Management, MIT Sloan School of Management

Dave Richards brings a unique perspective to the ongoing saga of human enterprise. In our competitive world of innovate,lS(