Smart Cinema, DVD Add-Ons and New Audience Pleasures [Hardcover]

Examining post-1990s Indie cinema alongside more mainstream films, Brereton explores the emergence of smart independent sensibility and how films break the classic linear narratives that have defined Hollywood and its alternative 'art' cinema. The work explores how bonus features on contemporary smart films speak to new generational audiences.Acknowledgements Setting out the Parameters of Smart Cinema, New Technology and DVD Add-ons Postmodernism: Parody and Smart Cinema Independent New Smart Creatives and Niche Marketing Smart Cult Classics European Art and Smart Cinema Smart Irish Comedy Social Realism and Contemporary British Smart Cinema Smart Green Animation Smart SFX and Science Fiction Smart Post-9/11 Narratives Conclusions and Future Research Appendix 1  History of DVDs Appendix 2  Bonus Features Used in Book Bibliography Index

'This book is using 'smart' in at least three ways in relation to cinema: first, in taking up ideas on smart films and their audiences, particularly as these have been articulated by Jeffrey Sconce, as the best way of thinking about a wide range of mostly independent films that rely and play on an assumed advanced cinematic literacy in their audience; second, in relation to the bonus material provided on DVDs, which constitutes not merely a form of marketing but also and more interestingly an educational resource and a site of additional pleasurable engagement with the films that it accompanies; and third, in thinking about the use of digital technologies at all levels of the film industry, including in relation to the nature and organization of content (narrative) that emphasize similarities with newer digital forms such as computer games. All these sense of smart are in play in the book, which makes a particular claim to originality in its focus on DVD add-ons.' - Denis Condon, National University of Ireland

'Through accessible and insightful close readings, Smart Cinema brings together movies from differl#Æ