Social Measurement [Paperback]

This essential work in social measurement includes: arguments as to why qualitative approaches belong with quantitative ones; a debate with deconstructionists and social constructionists on measurement validity, and an expansion and further explanation of the multitrait-multimethod matrix.

"This book is a cause for celebration for social scientists of all stripes." 

Introduction
PART ONE: VALIDITY OF ATTITUDE AND PERSONALITY TESTS
Types of Validity
Construct, Trait, or Discriminant Validity
Multitrait-Multimethod Validity Matrix
Does the method of Measurement Add Irrelevancies or Does It Dilute?
The Current Status of Research on the Multitrait-Multimethod Validity Matrix
The Contemporary Philosophy of Science Appropriate to the Multitrait-Multimethod Validity Matrix
Biases in Attitude and personality Scales
PART TWO: INDIRECT MEASURES
Fifteen Validity Issues Affecting All Measures
Indirect Attitude Measures
Seating Patterns as an Attitude Index
PART THREE: QUALITATIVE AND ETHNOGRAPHIC APPROACHES
Qualitative Research Methods in Program Evaluation
The Qualitative Case Study
Using the Anthropologist's Informants
The Translation of Personality and Attitude Tests
Field-Manual Anthropology
PART FOUR: THE USE OF ADMINISTRATIVE RECORDS
Administrative Records as Ontinuous Experimental Laboratories for Experimental Innovations
Welfare Recipients and Social Workers as Judges of the Effectiveness of the Program
PART FIVE: ETHICS AND RIGHTS OF SUBJECTS
Preserving Confidentiality
Protection of Research Participants