Social Psychology of Consumer Behavior [Paperback]

TheSocial Psychology of Consumer Behaviorbrings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields  social psychology and consumer behavior  provide an informed, up-to-date overview, from an original integrative perspective.

The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad  including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation  each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research.

The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

Part 1. Introduction: A Tale of Two Disciplines.M.W?nke, What's Social about Consumer Behavior? R.S. Wyer, Jr., R. Adaval, Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal, N. Liberman, Y. Trope, Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis, R.B. van Baaren, K.C.A. Bongers, M.W. Bos, M.L. van Leeuwen, A. van der Leij, The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless, R. GreifenenderlSQ