Solution Business Building a Platform for Organic Growth [Hardcover]

Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution business. It further organizes these areas into three sets of capabilities and practices: commercialization, industrialization and solution platforms. This is the first book to take a comprehensive view of success in solution business and its relevance therefore extends to all functions of firms wanting to become solution providers as well as to many managerial levels. The book will also help you self-assess how ready your organization is for success in solution business.

This book offers practical guidance on how to industrialize business solutions. It provides real-life examples globally collected from both multi-national and smaller firms and will help companies to achieve a sustainable competitive advantage.Driving Growth and Profit With Solution Business.- Develop Solutions: Identifying New Value Creation Opportunities.- Create Demand: Generating Sales Opportunities.- Sell Solution: Turning an Opportunity to an Order.- Deliver Solution: Securing Customer Value Creation and Firm Value Capture.- Solution Platform:?Foundation for Sustainable Success.-?Making It Happen: Are You Ready for Solution Business?.

Professor Kaj Storbacka
University of Auckland Business School

M.Sc (naval architecture), Aalto University, School of Science

M.Sc (business admin), Hanken School of Economics

Ph.D. (marketing), Hanken School of Economics

Dr. Storbacka is one of the global forerunners in the field of developing customer oriented business models.?He has thirty years of experience as a strategy consultant to major European and gllӂ