Sport In Consumer Culture [Paperback]

This book offers a distinctive introduction to understanding the position of sport in consumer society. Drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption, the book examines how sport - as both recreational practice and commercial spectacle - has become more central to the capitalist 'economies of signs and space'. Containing up-to-date research findings and identifying key issues in the study and politics of sport in consumer culture, this is essential reading for all students seeking to broaden their understanding of sport in society.Preface.- List of Tables and Figures.- Introduction.- PART ONE: GLOBALIZATION, CONSUMERIZATION AND THE MASS MEDIA.- Consumer Culture and the Global Sports Market.- Sport, Consumerization and the Mass Media.- PART TWO: COMMODIFICATION, REGULATION AND POWER.- Advertising, Sponsorship and the Commodification of Sport.- Sport, Social Regulation and Power.- PART THREE: LIFESTYLES, IDENTITIES AND SOCIAL DIVISIONS.- Sport, Identities and Lifestyles in Consumer Culture.- Sport and Social Divisions in Consumer Culture.- Conclusion.- Bibliography.- Index.JOHN HORNE teaches in the Scottish Centre for P.E., Sport and Leisure Studies, University of Edinburgh, UK. Previous books include Sport, Leisure and Social Relations (co-edited, Routledge, 1987), Work and Unemployment (Longman, 1988) and Understanding Sport (co-authored, Spon, 1999).Growing area of study and teaching within sociology
Offers a novel approach to studying sport in society
Draws on and summarises a wide range of studies and interpretations