The Springboard [Hardcover]

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ( springboard stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

Preface; Sighting the Springboard Story; Telling a Story that Rings True; Communicating a Vision; Getting Inside an Idea; A Tale of Two Stories; Co-Creating the Same Story; Another Mode of Knowing; Crafting the Springboard Story; Performing the Springboard Story; Building Up the Springboard Story; Embodying the Idea in a Story; The Medusa's Stare; Appendices; Bibliography One of the more interesting and creative management books of the past few years, The Springboard reflects Denning's strong belief in stories as encapsulated knowledge and his own stories about the World Bank are strongly illustrative of his own passion and knowledge. Read it, and learn from it, and enjoy it!
Larry Prusak, Executive Director, IBM Institute for Knowledge-Based Organizations

For me, reading The Springboard was just that, an amazing spring board for better understanding how to bring strategic change to organizations, how to communicate in ways that impact skeptical audiences and in general, how tolœ