Stakeholder Engagement Clinical Research Cases [Hardcover]

This book offers a case-study approach to stakeholder theory that moves beyond theoretical analysis to the applied. As stakeholder theory has moved into the mainstream of management thinking in business ethics and a number of the management disciplines, there is an increasing need to explore the subtleties of stakeholder engagement via examples from practice. The case studies in this volume explore a number of aspects of the idea of stakeholder engagement, via the method of clinical case studies. Edited by leading scholars in the field of business ethics and stakeholder theory, this text affords a solid grounding in theory, brought to new levels of applied understanding of stakeholder engagement.

Introduction_Chapter 1: Stakeholder Engagement: Practicing the Ideas of Stakeholder Theory; R. Edward Freeman, Johanna Kujala, Sybille Sachs and Christian Stutz.- Part I: Examining Stakeholder Relations.- Chapter 2: Value Co-Creation in Stakeholder Relationships: A Case Study; Johanna Kujala, Hanna Lehtim?ki and P?ivi Myllykangas.- Chapter 3: Stakeholder Definition in a Network Context: The Case of Piazza dei Mestieri; Laura Corazza and Maurizio Cisi.- Chapter 4: Value-Creating Stakeholder Relationships in the Context of CSR; Johanna Kujala and Anni Korhonen.- Chapter 5: Responsibilization and MNCstakeholder engagement: Who engages whom in the pharmaceutical industry?; Frederick Ahen.-?Chapter 6: Socially Responsible Investment Engagement; Tobias G?ssling and Bas Buiter.- Part II: Communicating with Stakeholders.- Chapter 7: The strategic cognition view of issue salience and the evolution of a political issue: Landis & Gyr, the Hungarian Uprising and East-West trade, 1953-1967; Christian Stutz.- Chapter 8: From Managing for Stakeholders to Managing with Stakeholders: when Stakeholders can help rescue a company; Silvana Signori.- Chapter 9: Value-Added Statements as a Communication Tool for Stakeholders: The Case of Industrias Pe?oles inlƒC