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This book serves as a guide to strategic management accounting. It introduces new and useful concepts on how to collect, analyse, and evaluate options to enable managers to steer corporate directions and write strategic plans for the long-term success of the corporation. Starting with basic techniques and the latest strategic management approaches, the book then presents cases that show the techniques employed step by step. By demonstrating how easily the ideas can be translated into action, it is a valuable resource for business practitioners, as well as for students taking advanced management accounting courses.
Part I. Management Accounting Basics.- Chapter 1. Cost Behavior and Marginal Concepts.- Chapter 2. Cost-Volume-Profit Relationships, and Theory of ?Constraints.- Chapter 3. Value Concepts.- Part II. Managing Customers.- Chapter 4. Customer Account Analysis.- Chapter 5. Strategic Customer Account Management.- Part III. Managing Competitors.- Chapter 6. Competitors Accounting.- Chapter 7. Game Theory in Strategic Pricing.- Part IV. Managing Value.- Chapter 8. Strategic Value Analysis.- Chapter 9. Business Valuation.- Chapter 10. Strategic Merges & Acquisitions.
Dr Wing Sun Li is a teaching faculty at the Hong Kong Baptist University at Zhuhai of China. Prior to his teaching career, he had been practising in diverse industries for many years, of which 18 years were holding senior management (e.g. CFO, Vice President) in local /international firms. Dr Li gained in-depth knowledge in ICT, foods, and management consulting from various levels of practical experiences.Dr Li holds a doctoral degree in management and a CPA in Hong Kong for over thirty years. He had been a Chairman in North Asia Regional Board of CIMA (UK). Dr Li has publications in local journals and international journals, as well as a first author in a strategic managerial accounting reference book (in Chinese).
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