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Strategic Public Relations - 10 Principles To Harness The Power Of Pr [Hardcover]

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Category: Books (Business & Economics)
Author: Jennifer Gehrt, Colleen Moffitt, Andrea Carlos
Author: Jennifer Gehrt, Colleen Moffitt, Andrea Carlos
ISBN-10: 1436387256
ISBN-10: 1436387256
ISBN-13: 9781436387255
ISBN-13: 9781436387255
Publisher: Xlibris Corporation
Publisher: Xlibris Corporation
Pages: 174
Pages: 174
Binding: Hardcover
Binding: Hardcover
Pub Date: 01-Jun-2009
Pub Date: 01-Jun-2009
SKU: 1436387256-11-MPOD
SKU: 1436387256-11-MPOD
Item ID: 102210159

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Strategic Public Relations is a modern blueprint to build truly effective PR communications.

It's A Fact: PR helps build successful businesses. Yet, with 24/7 news channels and an ever-increasing blur of Internet activity, the public relations landscape is radically changing. Strategic Public Relations offers practical principles as well as precise, useful pointers to help readers understand the morphing landscape and leverage contemporary PR to achieve maximum benefit.

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