Successful Focus Groups Advancing the State of the Art [Paperback]

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Introduction
PART ONE: BASIC PRINCIPLES
When to Use Focus Groups and Why - David L Morgan and Richard A Krueger
The Group Interview in Social Research - James H Frey and Andrea Fontana
The Design and Analysis of Focus Group Studies - John Knodel
A Practical Approach
Understanding Communication Processes in Focus Groups - Terrance L Albrecht, Gerianne M Johnson and Joseph B Walther
Quality Control in Focus Group Research - Richard A Krueger
PART TWO: COMBINING WITH OTHER METHODS
Using Focus Groups to Adapt Survey Instruments to New Populations - Theodore D Fuller et al
Experience From a Developing Country
Improving Survey Questionnairl#§