Superfandom How Our Obsessions are Changing What We Buy and Who We Are [Hardcover]

Fans arent just customersthey care more about what your company does, both good and badand no one understands how fans tick and what they can mean for a business better than Zoe and Aaron.In a 1986 sketch onAn insightful and entertaining look at the culture offandom, from its early days right up to the present . . . . Well-reasoned andengagingly written.Recommended for companies who seek to create a successful brand, as well as readers interested in the nature of fan culture.An in-depth look at the influence of fanssocietys alpha consumerson our lives and culture.