Sweet Spot How to Maximize Marketing for Business Growth [Hardcover]

What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You’ll learn how to bring smart marketing together with good leadership to find your business’s sweet spot.

Introduction xiii

PART ONE

Marketing needs to change. To get a sense of marketing the way it should be, you need to understand how companies get into the sweet spots of the business world.

1 Marketing, Sweet Marketing 3

My journey, so far, has taken place on different continents; but it has also been a journey of finding a new way to think about marketing.

2 Sweet Spotting 21

It’s an elite league. Sweet spot companies come in an array of different sizes and come armed with their own uniquely sweet recipes.

3 The Qualifying Rounds 37

What’s the game about? Sweet spotters move the market, become an alluring investment, outdate to innovate, create a boffo buzz, court competition, and exude Z-Leadership!

4 Growing around in Circles 63

And then there’s the big picture: Understanding growth and the concept of full-circle marketing. The root of your growth strategy begins here.

PART TWO

How do you get into a sweet spot? You develop the right skills, marketing skills. You have to mine minds, demarcate demand, turn your logo into an icon, mobilize champions-in-chief, and
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