Think to Win Unleashing the Power of Strategic Thinking [Hardcover]

The proven plan for making strategic thinking part of any organizations DNA to drive sustainable growth

In todays ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist.

Think to Winhelps business leaders expand strategic thinking out of the purview of the elite few and into the company culture as whole. It offers a simple, proven approach to analyzing and solving old or new challenges and provides a common language anyone at any level in the organization can understand.

ACKNOWLEDGMENTS v
INTRODUCTION: 1

CHAPTER 1:New Thinking for Winning 5
CHAPTER 2:Principles for Winning 15
CHAPTER 3:What It Takes to Win 39
CHAPTER 4:Key To Winning 67
CHAPTER 5:Vision: Seeing the Future of Winning 83
CHAPTER 6:Strategies: Making the Right Choices 101
CHAPTER 7:Confronting the Elusive: Moving from Planning to Acting 117
CHAPTER 8:Bringing Everything Together: From Thinking to Acting to Winning 139
CHAPTER 9:The Winning Never Ends: Anchoring Change 163

EPILOGUE: Turning Over the Hourglass 183
APPENDIX A: Organizational Alignment Survey 189
APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing 197
GLOSSARY 211
INDEX 215

Praise forThink to Win

Think to Winis an important and timely book. The principles and practices outlined by the authors, when applied to any organization, will not only build capability in leaders to quickly identify and address business challenges, they also serve to unify organizations around a common language. All are essential to win in the marketplace.
Edward F. Lonergan, former Chief Executive Officer of Chiquita lÅ