The Trend Management Toolkit A Practical Guide to the Future [Paperback]

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.1. From Facts to Feelings 2. Sense Making in a Fast Forward Society 3. Trend Mapping: Past, Present and Future 4. Your Essential Trend Toolkit 5. Major Trends 2030+ 6. Practical Trend Mapping: Focusing on People 7. Practical Trend Mapping: Organizations

Our success relies on adapting to the future faster than our competitors. This book's toolkit is an invaluable resource to think deeply about that future. - Sir Ian Cheshire, Group CEO, Kingfisher Plc

Just as Alvin Toffler's Third Wave helped frame the coming decades for me in 1980, Anne Lise Kjaer has put words to the uncertainties and opportunities facing our global village in coming years. The need to think in terms of circular economies and understand the critical relevance of social inclusion has never been greater. She equips the reader with both the mind set and the tools to help adapt, and even thrive, in the face of radical change. - Gary Baker, Executive Director, Climate Change & Sustainability Services, EY (Ernst & Young AB)

The future, and how to make sense of it these are the themes of Anne Lise Kjaer's new book. A guidebook to long-term planning in a fast-morphing world, The Trend Management Toolkit will particularly interest businesses looking for new ways of responding to changes in consumer behaviour. But its potted history of the art of prediction will fascinate all as should Kjaer's argument that vapid consumerism has heightened, rather than destroyed, a desire for social ties and collaboration. - Patrick Kingsley, Guardian foreign correspondent, author of How to be Danish; best young journalist at the 2014 British Pressl³³