Understanding the Business of Global Media in the Digital Age [Paperback]

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21^stcentury. Focusing on three main approaches  media economics, critical political economy, and production studies  the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing todays convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.

Ch.1 Introduction and overview

Ch. 2 The history of the study of the business of media

Ch. 3 Theories and approaches to study the business of media

Ch. 4 Economies

Ch. 5 Politics

Ch. 6 Technologies

Ch. 7 Civil societies

Ch. 8 Cultures

Ch. 9 Labor

Ch. 10 Conclusion

With its examples from the digital media giants, and case studies from around the world, Lee and Jin have successfully updated the media business textbook for a global, digital age. This book sets the benchmark for the next generation of media economics and management studies. -Terry Flew, Queensland University of Technology

This clearly-written and thoroughly engaging book offers a comprehensive guide to the complex world of global media industries. Revealing the often-hidden histories, theories, economics, politics, cultures, technologies and labor relations behind increasingly international and digital communication systems, Lee and Jils,