US Programs Affecting Food and Agricultural Marketing [Paperback]

This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses?the development of supply chains both domestically and globally.

This book identifies the many public sector programs and institutions affecting food and agricultural marketing. It investigates the safety of the food supply, from both domestic and international sources, from farm to consumption.

Part I. The Food and Agricultural Marketing System Overview.- 1. Evolution of Agricultural and Food Markets, Policies and ProgramsWalter J. Armbruster, President Emeritus, Farm Foundation; and Ronald D. Knutson, Regents Professor Emeritus, Texas A&M University.- 2. Expectations and Realities of the Food SystemJean Kinsey, Professor, University of Minnesota.- 3. History of Governments Role in the Food and Agricultural Marketing SystemRichard G. Heifner, UDSA Economic Research Service, Retired. Part II. Market Structure, the Supply Chain and Marketing Orders.- 4. Market Structure and Competition Policy--Walter J. Armbruster, President Emeritus, Farm Foundation.- 5. Managing the Supply Chain through Contracts and CooperativesRonald D. Knutson, Regents Professor Emeritus, Texas A&M University; Robert Cropp, Professor Emeritus, University of Wisconsin.- 6. Federal and State Marketing OrdersMechel Paggi, Director, Center for Agricultural Business, California State University Fresno; and Charles F. Nicholson, Professor, California Polytechnic State University, San Luis Obispo.- 7. U.S. Generic Advertising and Promotion ProgramsJohn M. Crespi, Professor and Director of Graduate Studies, Kansas State University: and Richard D. Sexton, Professor, University of California Davis.- 8. U.S. Export Market Development ProgramsShida Henneberry, Regents Professor, Oklahoma State University. Part III. Food Quality Standards, Food Safety, Border Inspection and Invasive Pelã