Using Focus Groups in Research [Paperback]

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

1. Introducing focus groups-Preliminaries and definitions-What kind of focus group-Focus groups as a qualitative research method in the social sciences2. Benefits and limitations of focus group methodology-When to use groups and for what kinds of questions-Limitations of focus groups3. Planning and organising focus groups-Selecting the participants-The role of the moderator-Selecting a location and other praticalities of setting up focus groups-Ethical issues4. Developing and asking questions-The topic guide of questioning route-Types of questions-Kinds of questions5. Conducting focus groups-Before the focus group session-Stages of the focus group session-After the session6. Analysing focus group dataFurther readingReferences