Visualising Intangibles Measuring and Reporting in the Knowledge Economy [Hardcover]

Despite the now widely recognized importance of intangible assets and intellectual capital, they still appear to be poorly understood by both academics and practitioners. Indeed, the necessity for adopting a fresh approach to their reporting, measurement and management is today generally clear and accepted. This book gives room to new perspectives which broaden the scope and depth of the investigation, whilst also opening up innovative methods and opportunities for practice.Professor Stefano Zambon and Dr Giuseppe Marzo are both at the Faculty of Economics, University of Ferrara, Italy.