What Anthropologists Do [Hardcover]

What is Anthropology? Why should you study it? What will you learn? And what can you do with it? What Anthropologists Do answers all these questions. And more.

Anthropology is an astonishingly diverse and engaged subject that seeks to understand human social behaviour. What Anthropologists Do presents a lively introduction to the ways in which anthropology's unique research methods and cutting-edge thinking contribute to a very wide range of fields: environmental issues, aid and development, advocacy, human rights, social policy, the creative arts, museums, health, education, crime, communications technology, design, marketing, and business. In short, a training in Anthropology provides highly transferable skills of investigation and analysis.

The book will be ideal for any readers who want to know what Anthropology is all about and especially for students coming to the study of Anthropology for the first time.

Veronica Strang'sWhat Anthropologists Doprovides a valuable panoramic view of wide-ranging work undertaken by anthropologists. Engagingly written and useful for school and anthropology students considering their career options, it will be accessible for any reader wondering what it is that anthropologists really do. Kathryn Tomlinson

Chapter 6. Anthropology, Business and Industry * Money Matters * Anthropologists in Business * Multinational and Multicultural Communication * Anthropology and Communications Media * Marketing Anthropology * Designing Anthropology * Chapter 7. Anthropology and Health * Health in a Cultural Context * From The Cradle to The Grave * Food and Lifestyle * Understanding Disease * Drug Cultures and Crime * Managing Health * Chapter 8. Anthropology, Art and Identity * Defining Identity * Gender and Sexuality * Race, Nationalism and Social Movements * Representing Identity * Art and Performance * Museums and Cultural Heritage * Film and Photography * Conclusion * Applying Anthropology * Interdiscil