Winning Gifts Make Your Donors Feel Like Winners [Hardcover]

Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company.  

Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.

Preface xv

Acknowledgment xvii

About the Author xix

PART 1 A WINNING GIFT FOR YOUR DONOR 1

Winning versus Losing 2

How do You Know if It’s a Winning Gift? 4

Why Philanthropic Fundraising? 5

Inspire Giving 5

The Six I’s of Philanthropic Fundraising 6

Six I’s: Step #1—Identify, Qualify, and Research 8

Six I’s: Step #2—Introduce, Interact, and Connect 12

Six I’s: Step #3—Interests and Needs (Listen) 13

Six I’s: Step #4—Inform and Deepen Understanding 13

Six I’s: Step #5—Involve, Acknowledge, and Engage 14

Six I’s: Step #6—Invest, Recognize, Steward 15

Read On 15

CHAPTER 1 People Centerelc.